On an average day on Spotify, megastars like Olivia Rodrigo and Drake routinely rack up the biggest stream counts. But in recent weeks, a new name has captured the attention of digital marketers who spend their days scrutinizing the streaming platform: Sleep Fruits Music.
All of Sleep Fruits Music’s tracks are barely more than 30 seconds — lasting just long enough to register as a stream on Spotify and trigger a royalty payout. Many of the hundreds of songs are short recordings of rainfall, while others are soft electronic sound-baths. Sleep Fruits Music did not exist at the start of this year, but last week, the account was generating roughly 10 million streams a day.
Those numbers are on par with streaming statistics for one of the biggest pop stars of the last 15 years: Sleep Fruits Music earned more Spotify streams than Lady Gaga on an average day in recent weeks.
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