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Justin Bieber’s Timbiebs Timbits have launched at Tim Hortons

Inspired by the Canadian singer Justin Bieber’s “fanatical love of the Tims brand,” the special collaboration sees Bieber dream up three flavours of “Timbiebs” — Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle.

“Doing a Tim Hortons collab has always been a dream of mine,” Bieber said in a news release. “I grew up on Tim Hortons and it’s always been something close to my heart.”

Developed with the help of Chef Tallis Voakes, the director of culinary innovation for Tim Hortons, the flavours were settled on after a “multi-stage, iterative journey” stemming from Bieber’s favourite menu item: Timbits.

Available at Tim Hortons locations across Canada and the U.S., the collaboration also includes a limited-edition drop of merchandise including a toque, brown corduroy fanny pack, and a tote bag — each emblazoned with the “Timbiebs” logo, of course.

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