Pop icon Demi Lovato is under fire for Thanksgiving dinner where she roasted a turkey, supposedly not long after rescuing them from ‘cruelty.’

The 28-year-old Skyscraper crooner was branded a ‘hypocrite’ for first calling for an end to animal abuse by posing with rescued turkeys and later making one herself for Thanksgiving this year.

“TODAY IN CRINGE: Demi Lovato poses with turkey in photo promoting animal sanctuary that fights animal agriculture. Demi later makes turkey for Thanksgiving,” wrote one fan.

TODAY IN CRINGE: Demi Lovato poses with turkey in photo promoting animal sanctuary that fights animal agriculture. Demi later makes turkey for Thanksgiving. pic.twitter.com/JtShbUWHjz

— Def Noodles (@defnoodles) November 27, 2020

“I love you @ddlovato and I’m proud of your journey ..but this has really bothered me. Was it THAT turkey?! Who just longed to live?!” added another user.

I love you @ddlovato and I’m proud of your journey ❤️ …but this has really bothered me. Was it THAT turkey?! Who just longed to live?! #Vegan #sorrynotsorry #GoVegan #MercyForAnimals @FarmSanctuary pic.twitter.com/KGznHWYhCf

— Tom ⓥ (@TRMORRS) November 27, 2020

“Demi lovato murdered a turkey in a Burberry button up,” said a third.

“Demi Lovato adopting a turkey to cook it anyway has sent me, I’m spiralling” said a fourth.

Demi Lovato adopting a turkey to cook it anyway has sent me, I’m spiralling

— Shibby (@PakisRights) November 27, 2020