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Artist - Trial Version

Ashley Graham Wants Women to Have the Right to Choose

Right now, on the corner of Canal and Lafayette Streets in New York and on Melrose Avenue in the heart of West Hollywood, you’ll find a towering billboard with a city block-sized image of Ashley Graham.

That, of course, isn’t exactly extraordinary; the supermodel’s CV is stacked with such visual moments—most recently, she’s served facetime for Pandora diamonds and Knix (images shot by her husband, Justin Ervin).

But for Graham, this latest campaign for Bobbie— an organic infant formula company launched in 2021—is some of her most significant work to date because it’s promoting an issue very close to her heart: the choice for parents to feed their babies however they see fit. “I was at a fitting for Fashion Week and then I turned the corner onto Canal and then boom, there’s the billboard and there’s Roman and Malachi,” exclaims Graham of her emotional first time seeing herself pictured with her 8-month-old twin sons in her arms, feeding one with a bottle and the other with her breast.

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